2012 Summer Program: University of Edinburgh - Business in the Arts
Edinburgh, Scotland - Summer Program
Host Institution: University of Edinburgh - Business School
| PROGRAM | PROGRAM CODE | PRICE | DATES |
| Summer 2012 | ESSU | click here for price | click here for dates |
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Possible U.S. Credits: 6 - 10 semester credits for Business in the Arts courses and internship. Upon successful completion of the program, the University of Edinburgh transcript will assign 15 credits to the coursework and an additional 15 credits to the internship for a total of 30 Scottish credits. Please contact your home institution to determine how your credits will transfer back towards your degree.
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University of Edinburgh - Course Offerings (Summer 2012)
All students MUST participate in both academic courses and the internship. Before you apply, please contact us if you require an early end date to return for Fall term classes on your home campus. Program fees will not be pro-rated for early end dates.
Each course is worth 3 credits / 45 contact hours.
Business in the Arts I and Business in the Arts II
Course content delivered through lectures in classrooms at the University of Edinburgh Business School and onsite at various locations related to the Edinburgh Festival Fringe throughout the city of Edinburgh, Scotland.
Courses will be taken in July preceding the internship. Both courses are compulsory and include the following topics:
Induction and Intro to Edinburgh
The Edinburgh Festival Overall
It's not just the Edinburgh Festival
The Sponsor Viewpoint
Event Case Studies
Festival/Event Strategy and Design
Venue Visits
Marketing
Finance and Accounting
Operations Management
Human Resources Management
Writing for Publication
Feature Writing
The Scottish Press
The Role of the Publicist
Writing and Submitting Press Releases
Press and Marketing at the Edinburgh Festival
Funding Bodies and Tendering Processes
Continuing Professional Development
Impact of Festivals and Events
Contracts and Legal Issues for Events
Venue Management
The Customer Experience - from Marketing to Purchasing to Arriving to Experiencing
Theatre Productions - Touring versus Permanent
Ticketing
